FESTIVAL FASHION : OUR WAY
Festival mania has hit fever pitch here in Byron Bay as the masses arrive on their annual Splendour in the grass pilgrimage, bringing with them some amazing outfits, inspiring style and many a fabulous dance move. Here at Chasing Unicorns, we love a festival, we love the bold style, the dressing as your dream persona, the wild abandonment of societal constraints and expectations and the ability to let go in all your extraordinary magnificence for just that one moment in time. Festivals are steeped deeply with the magic of eras gone by, a heady mix of mind-blowing fashion, uber chic styling and left of field look's that you could never in your wildest dreams imagine! They are the playing field of many a revolutionary, Boheme, artist, fashion elite, and fashion lover alike, a melting pot full to the brim of dreamy inspiration.
There is ever so much to love about festivals big or small…but there is also a lot to question, predominantly about our choices in fast festival fashion…and we're not talking about style! Sustainability is the buzz word of the moment (it's about time!) but has long been something that we at Chasing Unicorns are passionate about with all our heart and soul, in fact producing keepsake forever, sustainable fashion is the very intention and ethos with which Chasing Unicorns was founded.
Festival fashion in recent years has seemingly moved toward a mass consumption of disposable, wear once fast-fashion looks buoyed on by social media and the bigger fast-fashion retailers. It is this very idea of disposable "occasion" fashion we plead you to question! It is so very easy to be inspired by the worlds “festival edits” and "festival outfits” inspo, it all looks stylish and relevant for that very moment you are excitedly readying for…but is it relevant for anything other occasions in your life? Will you wear it again and again? Will you keep it to hand to your children and they for theirs? Is it worth the humanitarian and environmental impact? These wear once garments, though pretty and statement-making for the intended occasion, are the problem. Often these garments are made cheaply and quickly in an unethical, un humanitarian manner and sold to target an event or an occasion - it is fast fashion at its very worst, yet we continue to lap it up.
Here at Chasing Unicorns its no secret that we love to embrace and dress each day as if we were attending our own private festival, self-expression, feeling confident, unique, beautiful and strong is always forefront of mind whether we are dressing for the day or designing a collection. We believe that festival fashion should be a continuation of your everyday wardrobe, your much-loved pieces be they vintage or current, styled up to the max for a day of festival frolicking. Quality pieces, designed with the intent of a long-lived life, pieces destined to become heirloom hand me downs, artisan constructed pieces that take hours if not days and occasionally weeks to lovingly make and embellish by hand and pieces that are as perfect for a festival as they are for a weekday…this is festival fashion at its best and certainly at its most sustainable!
With this sentiment in mind, we put together a collection of our favourite images (throughout this blog) featuring our exquisite Chasing Unicorns pieces styled both perfectly for day to day wear and to the nines, with all the jewels, hats and cowgirl boots that are sure to make any outfit festival goddess ready. We hope this inspires you to question your festival wardrobe selection and to make the most of what you already own…or to invest in wear forever keepsake fashion that is always at the ready no matter the occasion xx